Lori Anderson is the Vice President of Brand Marketing and Creative at MindWalk, where she leads brand development and strategy, marketing, and creative direction across MindWalk's global portfolio. With over 20 years of experience, Lori has built a career transforming medtech and healthcare brands, from startups to Fortune 5 companies. Her expertise spans brand vision, campaign development, and market expansion, shaped by roles on both the agency and client sides.
Before joining MindWalk, Lori held senior creative leadership roles, including Executive Creative Director at a leading branding agency and Senior Director of Brand at Optum. She holds a Bachelor of Fine Arts in Design and has earned national recognition for her work in brand identity and integrated omni campaign development.